Case studies

Real UK founders. Real numbers.

Long-form breakdowns of UK side hustles that turned into proper businesses — with revenue, tax structure, tools used and the decisions that actually moved the needle.

Chloe S.
E-commerce / Sustainable Fashion · Bristol · Founded 2021

EcoThreads

From vintage market stall to sustainable fashion e-commerce brand

Chloe started EcoThreads selling curated vintage clothing at local markets. She scaled it into a thriving online store focused on ethical sourcing and sustainable practices, now shipping across the UK.

£25k
Year-1 revenue
£180k
Year-3 revenue
45%
Customer retention
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Ben C.
B2B SaaS / Marketing Tech · London · Founded 2020

GrowthHub

From solo developer to £500k ARR B2B SaaS platform in 3 years

Ben built GrowthHub, a marketing automation platform for small businesses, from scratch. He bootstrapped it to profitability and now leads a small team, serving hundreds of clients across the UK.

£80k
Year-1 revenue
£500k
Year-3 revenue
3%
Customer churn
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Chloe S.
E-commerce / Sustainable Fashion · Bristol · Founded 2021

EcoThreads

From vintage market stall to sustainable fashion e-commerce brand

Chloe started EcoThreads selling curated vintage clothing at local markets. She scaled it into a thriving online store focused on ethical sourcing and sustainable practices, now shipping across the UK.

£25k
Year-1 revenue
£180k
Year-3 revenue
45%
Customer retention
Read the full case study →
Amara O.
Beauty & wedding services · Manchester · Founded 2022

Amara Bridal Studio

From side-hustle stylist to a four-chair Manchester studio

Amara started doing bridal hair at weekends while working retail. Three years later she runs a four-chair studio in the Northern Quarter and turns away more work than she accepts.

£41k
Year-1 revenue
£312k
Year-3 revenue
190+
Weddings / yr
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Raj P.
Digital products / SaaS-adjacent · London · Founded 2023

Stackbase

A £6k MRR Notion template shop built from a spare bedroom

Raj sells Notion templates and small productivity systems to founders and operators. No team, no warehouse, no inventory — just a Gumroad store and a Twitter following he built in public.

£820
MRR at month 6
£6.1k
MRR today
27
Templates live
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Holly W.
Craft & retail · Bristol · Founded 2023

Holly W. Ceramics

Quit her graduate job to run a sold-out ceramics studio

Holly throws functional stoneware from a converted garage in Bristol. Every Etsy drop sells out in under an hour and she's now stocked in eight independent homeware shops across the UK.

210+
Etsy sales / mo
8
Wholesale stockists
£42
Avg order value
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Kenji L.
Resale / fashion · Edinburgh · Founded 2024

Loop Vintage

TikTok-fuelled thrift reselling turned into a real Edinburgh shop

Kenji buys vintage and deadstock from charity shops, car boots and wholesale bales, then sells it through weekly TikTok lives and a small Old Town shop he opened last year.

94k
TikTok followers
11%
Live-sale conversion
68%
Avg unit margin
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Zara M.
B2B services · Birmingham · Founded 2022

Zara M. Studio

From freelance copywriter to a £140k/yr conversion studio

Zara writes sales pages and email sequences for SaaS and e-commerce brands. She's now booked five weeks out and has stopped taking one-off projects under £2,500.

£4.8k
Avg project value
6
Retainer clients
5 weeks
Lead time
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